You’ve heard her voice a million times on the Macbook Air Ad; she’s the one with the enchanting voice singing her song, New Soul. According to lore, it was Steve Jobs himself who chose "New Soul" from her second album, thus handing the French-Israeli singer songwriter an instant, international audience. Blessed with an unsettlingly pure voice and an incredible agility at composition, Naim sings in Hebrew, English and French, presenting a collection of ballads that meander through folk, pop, and world music with a melancholic frugality. Trained as a classical musician, Naim has written music for films and has toured through much of the world.